Max Fullerton A2 Media Blog

I think throughout the process of research and planning my group and i have dug deep and tried our best to find out the background of our music video. Every little thing in our music video was planned for. This was due to our research into other music videos.

For example i researched Madness' hit "Baggy Trousers"
I wanted to know who it would appeal to, why the song was created and a little research into some of the lyrics.

The video was set in a school, so this could also appeal to children in schools, both in primary and secondary can relate to it. The song is about the band looking back at their school days. One of the lyrics goes "All i learnt at school, was how to bend and break the rules." Madness are reaching out to a large audience, boys misbehaving at school will like this song.

Main Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our film opening was based on a boxing match and the preparation for the boxing match. The conventions you usually see in a boxing match and boxing films are lots of arguments in pre match conference and lots of hard work in training to beat their opponent.

In our opening we tried to meet and match the typical conventions found in boxing films. We tried hard not to break any of the conventions too. In typical boxing films we see lots of branded clothed worn by boxers. For example in out film one of the boxers is wearing Nike. Typically these sort of brands pop up in every boxing film.

Our other boxer is wearing adidas originals. Adidas originals has been used in boxing films for years and years, so here we’re not breaking any conventions. Matching conventions between the narrative is huge. If we broke any during our music video then our audience may wake in confusion due to breaking of conventions. That why we tried to relate every single aspect of our music video to boxing - matching conventions.

We could have played with the colour coordination of music video, as some of the most famous boxing films are in black and white, we decided to take a more modern approach whilst trying not to break our conventions.

During the gym session we tried to vary the camera shots as much as possible. Getting a view on every angle and not trying to break any conventions

How effectively is the combination of your main product and ancillary texts?(Digipak, advertisement)

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What have you learned from your audience feedback?

For our questionnaire we learned the following points:

With our genre of music video, the sample were confused to what was actually happening within the music video. For example some thought that it did not make sense, but on the other hand people did understand.

People's favourite thing about the digipak are:

The authenticity of the images chosen,

The link between the images and the music video,

The actors are shown on the front cover.

People's least favourite thing about the digipak are:

The strange colour theme, black and white on one side?

The font,

The digipak not filling the blue lines.

People's favourite thing about the poster are:

The link between image and music video,

The actor in the music video features on the front ,

The front cover of the digipak also features on the poster.

Peoples least favourite thing about the poster are:

The image looks blurry,

The Font,

The mixture of black, white and other colours,

The reviewers are not all even with their positioning.

Overall, I think that there are many things we could improve on that. However, Furthermore I think that overall our products were successful in presenting the genre effectively, we also liked the constructive criticism that was returned to us. Enabling us to improve all of our media products if we we're to do it again to fit out audience.

How did you use media technologies in the construction and research, planning and evaluation stages?