Target Audience

Target Audience



Maslow's 7 Types of People Explorer: These people are driven by a need for discovery, challenge and new frontiers

Aspirer: Materialistic, acquisitive people, who are driven by others’ perceptions of them rather than by their own values.

Succeeder: Succeeds possess self-confidence, have a strong goal orientation and tend to be very organised.

Reformer: Reformers are the most anti-materialistic of the seven groups, and are often perceived as intellectual. They are socially aware, and pride themselves on tolerance.

Mainstream: These are people who live in the world of the domestic and the everyday. A daily routine is fundamental to the way they live their lives. Their life choices are ‘we’ rather than ‘me’

Struggler: Strugglers live for today, and make few plans for tomorrow. Others often see them as victims, losers and wasters - aimless.

Resigned: These are predominantly older people with constant, unchanging values built up over time.

After looking over these 7 types of people I believe our target audience would be a mixture of explorer's and succeeder's this is because it is hopefully going to be something new and different which relates to both these types of people.